Insights

Measurements, and plain answers

Everything here is either something we measured and wrote down, or an answer to a question business owners keep asking us. No customer is named anywhere, and every number can be checked.

Published measurements

Markets we measured, in full

Category measurement · 13 Sep 2026 Solid wood furniture, fourteen questions 110 pages recorded, 37 companies named, and not one paid directory. Thirty of the thirty-seven were named only once, so nobody owns the category.

Plain answers

The questions people ask us first

Comparison Is this just SEO? No. SEO tells you where you rank. This tells you whether the chatbot recommends you — and there is no position seven in a chatbot answer. Explainer Why AI never mentions your business Usually you were not rejected. Nobody wrote the page the chatbot needed. How to check it yourself, free, in ten minutes. Guide How to get mentioned in AI answers The advice everybody gives, and the part they leave out: which of it applies depends entirely on what you sell. Here is how to find out which. Comparison Should you buy a tool or hire someone? Written by a service, so it starts with the cases where you should buy the tool instead and not hire anybody.

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